Featured Products

You can buy beauty products from many sources in the Los Angeles, CA area, but many are guaranteed only when bought from a licensed professional. The staff at b Beauty has been expertly trained to help you select the best products for your lifestyle. Thank you for supporting us by purchasing professional products only from b Beauty.

Agadir

Argan oil contains exceptionally, high levels of essential fatty acids, including linoleic acid (omega-6), which protect and repair the hair. These fatty acids also stimulate intracellular oxygenation, helping to restore the vital balance of water and fats in your hair.

Alterna

Since 1997, Alterna has pioneered luxury haircare. Whatever your haircare need, we believe that you shouldn't have to choose between clinically-proven, salon-tested results & natural, good-for-you ingredients. That's why our products are: Pure. Proven. Professional.

American Crew

Today, men pay as much attention to their looks as women do. American Crew is more than just another product supplier. It’s a landmark in the history of men’s grooming. It’s the leading salon brand created specifically for men and the stylists they trust.

BaByliss PRO

BaBylissPro™ offers the most technologically advanced products on the market.

Bed Head by TIGI

Your Hair, Your Way.

Biolage by Matrix

Since 1990, Biolage was born with the commitment of offering the hairstylist a unique approach to professional haircare.The exclusive blend of unique botanicals and the latest technologies creates gentle, high-performing formulas to enhance the beauty of every hair type. Our products adhere to high standards of safety and efficacy and we continue to work toward minimizing our environmental impact.

BioSilk by Farouk

BioSilk is the original infused line of hair care products that creates soft, shiny, healthy looking hair. All products contain natural pure silk from nature. BioSilk still continues to win awards for being the best defrizzer.

Bosley Professional

Bosley Professional is dedicated to re-instilling confidence in both men and women who struggle with fine hair, thinning hair and hair loss, by offering comprehensive hair solutions and superior products.

Brazilian Blowout

Through the use of innovative and breakthrough bonding technologies, the Brazilian Blowout Treatment actually improves the health and condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.The end result is smooth, healthy, frizz-free hair with radiant shine!

CHI by Farouk

CHI- Cationic Hydration Interlink Technology uses ceramic and proteins to provide outstanding hair protection.

Dermalogica

For over 25 years, Dermalogica has been turning heads with the products, education and treatments that deliver your best skin ever. It starts with award-winning products formulated free of ingredients known to cause skin sensitization. It continues with your free professional Face Mapping® skin analysis for customized results. It results in a lifetime of skin health. What are you waiting for!

DermOrganic

DermOrganic formulations are based around naturally-derived ingredients that replicate the elements hair and skin use inside to replenish, refresh and maintain their youthful vigor from the outside.

 

The addition of Argan Oil in the Hair Care regimen (and Argan Extract in the Skin Care) provides additional benefits of Vitamin E and Linoleic acid to protect and moisturize. Our regimen is based on the simple idea that less is more. Only the finest, most essential and fully researched ingredients go into our formulas. The results are youthful-looking hair & skin every day.

DevaCurl

DevaCurl was one of the first hair care brands to replace harsh, damaging detergents with gentle, hydrating ingredients and botanical extracts. Today, DevaCurl offers a complete line of sulfate-, silicone- and paraben-free cleansers, conditioners and styling products that deliver healthy, naturally gorgeous, frizz free curls.

Enjoy

At ENJOY®, we recognize that your clients are our clients and that our shared success is based on delivering complete satisfaction at every opportunity. We take great pride in understanding the needs and desires of the professional hairdresser and value strong industry partnerships and are firm believers in the “Evolve or Die” philosophy. Thus, we change as often as needed to ensure that every ENJOY product remains at the forefront of hair care technology and consumer demand. With decades of industry experience in professional hair care, ENJOY understands and supports all aspects of the hair care experience including salon ownership and management, branding, creative, manufacturing, distribution, education, motivation, merchandising, advertising and the customer experience.

essie

America's nail salon expert. Since 1981.

GiGi

American International wants everyone to stick to wax. The Los Angeles-based beauty company is home to the GiGi hair removal brand and GiGi Honee Wax. First introduced in 1972, GiGi Honee is the #1-selling wax in the world. Salon professionals look to GiGi products, confident that this complete hair removal system will ensure a successful experience for client and technician alike.

Hempz

All Hempz products contain Pure Natural Hemp Seed Oil, one of nature's richest sources of Essential Fatty Acids (EFAs), nutrients and vitamins that protect and condition the skin. Every product is formulated to heal and renew skin and reduce fine lines and wrinkles.

It's a 10

It’s a 10 accomplishes 10 things – instantly – in just one bottle. That’s what makes us unique. What takes other hair care products multiple steps and bottles, It’s a 10 delivers all the benefits in just one bottle. Through our tailored collection of products, our customers can enjoy even more enhanced hair care or styling products.

Jane Iredale

quality formulas with skin care benefits. we use the highest quality ingredients available to ensure satisfaction with performance, coverage, application and texture. our minerals conform to the most current technology available that ensure broad spectrum sun protection. our attention to quality extends to the vitamins and antioxidants we use which are pharmaceutical grade and certified organic where available.

Keratin Complex

Keratin Complex has changed the beauty industry - starting with our "signature" Smoothing Therapy and continuing with a complete range of products and styling tools.Since our launch in 2007, Keratin Complex has led the way with innovative technology and amazing results. It is no wonder Keratin Complex is now the leading smoothing system in the World! All Keratin Complex treatments and styling products are specially formulated to contain natural keratin protein, which rebuilds, restores and rejuvenates all types of hair. No more bad hair days with Keratin Complex!

Matrix

Founded in 1980 by the American hairdresser, Arnie Miller, Matrix services community salons with a diverse range of haircare, color, style, and texturing products as well as unique in-salon treatments and services that provide solutions for every hair type.

Mixed Chicks

Finally, a curl-defining system for "us". Whether you're black, white, asian, latin, mediterranean, or any glorious combination of the above, you'll love the way these non-sticky, lightweight curly hair products leave your hair inviting to touch as they define and lock moisture into every curl. Be a proud part of our multiracial movement..."MIXED CHICKS" your curls! And yes, it not only works on wavy, tightly curled or straight hair but it also works on weaves.

Moroccan Oil

Moroccanoil has become a haircare industry sensation embraced by celebrities, runway stylists and women the world over. At the core of our success is quality. We have perfected the Moroccanoil Treatment and extended the line to include solutions for every hair need. Our formulas not only leave hair naturally smooth and shiny but also improve its actual condition to make it stronger with each use. We are proud to have created a new haircare category and, even as we grow, to always remain unique in our industry.

OPI

The world leader in Professional Nail Care. Shiny. Sparkling. Rich. Edgy. Glamorous. Brilliant. No matter what adjective tickles your toes, there is no denying that OPI is the way to go!

Pureology

Created especially for professional colourists and their clients, Pureology is a salonhaircare brand unlike any other. Our highly concentrated ZeroSulfate® shampoos andthe exclusive AntiFadeComplex® help colour-treated hair retain its fresh-from-the-salonvibrancy with every use, while our 100% Vegan, Dual Benefit Formulas provide customcare for every hair type.

Redken

Today, Redken is a global leader in professional haircare products and services. The company is energized with talented people, strong partnerships with the best hairdressers, and superior Research and Development. Redken products are now available in professional beauty salons in over 50 countries.

 

Redken is known for developing patented protein technologies and now holds over 60 global patents on products and ingredients. In fact, Redken's two latest patents for protein technology are the basis for our haircare and styling lines.

Sexy Hair

We are a product of passion, founded by a dynamo with wits as sharp as his scissors. Michael O’Rourke built an empire by breaking all the rules. From the first, Sexy Hair was a welcome splash of red in a world of weary black and white, and proof that fun can be a seriously powerful serum. His philosophy inspired an army of awesome ambassadors, who subscribe to the school of “anything is possible”. And today with industry guru Karl-Heinz Pitsch at the helm, that attitude infuses everything we do. We believe in making waves. Turning up the volume. Being seen and heard. Because if there’s one thing we’ve learned it’s that you’ve gotta take a risk to get the reward. And with Sexy Hair now sitting pretty in more than 45 countries and over 60,000 salons in the U.S. alone, our ubiquitous star logo stands as a testament to the incredible things that can happen when you’re not afraid to push a few buttons.

Sorme Cosmetics

Sorme is a brand that approaches makeup from a skin care point of view. A sophisticated, multi-tasking line of makeup, Sorme is formulated with clinically proven anti-aging peptides, natural antioxidant botanicals, sunscreens and the finest color pigments available.

TIGI

It's about progression. Keeping the art of hairdressing fresh. Dynamic. Alive. Balancing expression and invention - with the skills and precise technical understanding that set creativity free.It's about gaining recognition - for the craft, artistry and dedication that we put into hairdressing. Celebrating the journey, not just the destination - whether you're just starting out in hairdressing or you are a household name.Creative Intelligence has led us to develop specialist products - tools that encourage creativity. Brands that hairdressers and consumers love.Creative Intelligence has shown us that hairdressing is key to progressing the art and craft of hairdressing. Keeping it fresh. Alive.Creative Intelligence drives everything we do - and who we do it for.

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